Performance reporting is an essential component for measuring the success of an advertising campaign. Doing so allows the advertiser to monitor and track critical performance data and plan for future success. Koddi is committed to driving innovation through leading technological improvements and enhanced user experiences – as such, we’ve introduced new advanced reporting capabilities for our travel industry clients using...
It’s important for corporate hotel brands to be able to adjust bids and budgets between high-occupancy and low-occupancy hotels, optimizing marketing dollars to spend more efficiently. Until now, clients would have to manually adjust bids and budget from properties with high bookings to properties with lower bookings. With occupancy-based bidding on the Koddi Enterprise platform, you can automatically shift bids...
A few weeks ago, we published a case study from our client, InterContinental Hotels Group (IHG), which showed the compelling results that they achieved after combining the power of Koddi's technology with the extended audience reach of Google Hotel Ads. As a result of their recent campaign with Google Hotel Ads, powered by the Koddi Travel Marketing suite of solutions,...