(UPDATED: MARCH 17, 2020) The growing international coronavirus health crisis is dramatically affecting consumer travel around the world, and global travel brands are feeling the impact most directly. As travel cancellations mount and travel to certain regions becomes more severely affected, travel brands should monitor the situation and smartly adjust their marketing spends to maximize their effectiveness during this unique...
This past January, our team attended Data Day Texas 2020 in Austin, one of the longest-running big data conferences in the world. This conference gave us a chance to look at some of the latest advancements and changes in the data world and taught us new ways to think about data-centric problems that our industry could face in the future....
ITB Berlin (Internationale Tourismus-Börse) is the largest tourism trade fair in the world. The trade fair started as a small event back in 1966 with only 250 visitors, but it has grown to become one of the most important travel trade shows, not only in Germany and Europe but throughout the world. Today, it is a global industry marketplace, showcasing...
Chinese New Year, also known as Lunar New Year or Spring Festival, is a holiday that celebrates the beginning of a new year based on the traditional lunar calendar. Akin to Christmas in the western world, over a quarter of the world’s population observes this holiday, especially in East Asia. This celebration is family oriented, as parents take vacations with...
When natural disasters strike, they can leave massive devastation in their wake. In 2018, there have been 11 natural disasters that have totaled over $1 billion each in damages. The wildfires in California are the most recent event to capture attention across the country and pose a threat not only to lives and property, but also to the livelihood of...
This past year, we've seen some striking changes in summer travel trends. While traditionally favored destinations like the US, Canada, the UK, France, and the Mediterranean continue to attract a steady stream of vacationers, new regions are rapidly increasing in popularity. One reason for this shift seems to be the lure of global sporting events, such as the Olympics and...