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The Impact of Natural Disasters on Digital Marketing

When natural disasters strike, they can leave massive devastation in their wake. In 2018, there have been 11 natural disasters that have totaled over $1 billion each in damages. The wildfires in California are the most recent event to capture attention across the country and pose a threat not only […]

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How the World Cup Influenced 2018 Summer Travel Trends

This past year, we’ve seen some striking changes in summer travel trends. While traditionally favored destinations like the US, Canada, the UK, France, and the Mediterranean continue to attract a steady stream of vacationers, new regions are rapidly increasing in popularity. One reason for this shift seems to be the […]

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The State of Metasearch in 2018

Last week, we had the privilege of attending the Direct Booking Summit in Dallas. Nicholas Ward, President and Co-founder of Koddi, moderated the panel discussion on metasearch alongside an esteemed panel of experts including Jay Hubbs, Senior Vice President of eCommerce at Remington Hotels; Adrian Hands, Senior Director Key Accounts […]

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New Report: How Global Events Impact Travel

Travel trends across the globe are constantly in flux due to a variety of different factors including: Socio-economics – including shifts in exchange rates like those seen in the U.K. after the Brexit decision; The draw of different types of popular events, such as the Olympics and FIFA World Cup; […]

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Koddi Offsite 2018: Celebrating and Learning in Hilton Head

It’s been said that if you want to really get to know someone, you should travel together. Last week, our team put that theory into action as we journeyed to Hilton Head Island for a three-day offsite. Although all our offices often meet together virtually, this was the first time […]

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The 2018 F8 Developer Conference

Every year, Facebook hosts its F8 Developer Conference, where the company shows off its latest features, highlights development plans for the coming year, and connects with the thousands of businesses that interact with the platform every day. Koddi sent two representatives to San Jose, California last week in order to […]

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Using Occupancy Data to Improve Metasearch Performance

A year ago, we first wrote about the power of occupancy-based bidding on the Koddi blog, and so today seems like the perfect day for a refresher on what occupancy-based bidding is and what has changed in the past year. What is occupancy-based bidding? Occupancy-based bidding is leveraging the occupancy […]

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Highlights from ITB Berlin 2018

Earlier this month, over 110,000 trade visitors from around the globe gathered in Berlin for ITB Berlin (Internationale Tourismus-Börse Berlin). Our team attended the event, where we had the opportunity to meet with clients, discuss new trends with our key partners and learn more about the latest hospitality trends through […]

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Highlights from Facebook’s Global Partner Summit 2017

Our team traveled to San Francisco last week to attend the Global Partner Summit, Facebook’s annual event for Partners to hear about product roadmaps, trends and best practices for Facebook, Instagram, and Messenger. The theme for this year’s summit was ‘Build Beyond,’ an invitation for Partners to be bold in […]

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Facebook Travel Summit 2017

Last week, we attended Facebook’s Travel Summit in New York. We heard some great talking points and vision from the Facebook team, including the continued discussion of a mobile-first approach and how to create engaging creative for travel brands. Much of the content displayed during the event featured snackable video, […]

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