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Google Testing Vacation Rentals Accommodation Type

We’ve seen vacation rentals make it into Google Hotel Ads’ search results before, but we’re now seeing a filter on some searches that allows a user to proactively filter down to *only* vacation rentals. Though this represents just a slight shift in functionality, it could nonetheless signal a change in the […]

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Google Testing Price-First Format in Hotel Ads

This morning we’re seeing a new Google Hotel Ads experiment out in the wild. The new format features the nightly price first, pushing the logo and advertiser name to the right. Take a look below: This experiment appears to be serving approximately 5% of the time in the US. We […]

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Placement Optimization on Dynamic Ads for Travel

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such as website clicks, mobile app installs, and conversions. Since dynamic ads for travel (DAT) is still a relatively new solution, […]

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Kayak and TripAdvisor Testing New Interfaces

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing new interfaces in an attempt to optimize time on site, conversion rate, and plain old aesthetics. We’ve noticed both Kayak […]

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New Hotel Search Results Experiment on Desktop

A new local search results format is being tested, and it could have an impact on Hotel Price Ads. See below for a screenshot taken earlier today: Notice anything missing from the screenshot above? The carousel isn’t present in this experiment! It looks like this new format matches the rich […]

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