Facebook Travel Ads were originally built for single-location offers, but today, advertisers are using Facebook to dynamically promote cruises, vacation packages, and other multi-destination travel offerings. Included below are some of the most popular questions we’ve received from our clients throughout the onboarding process. What's the benefit of using Destination Ads instead of Dynamic Product Ads? Unlike Dynamic Product Ads,...
Facebook continues to add more to the toolbox for travel advertisers. The latest vertical solution, which uses general travel intent, is trip consideration. It helps travel advertisers reach users who are in-market to travel but have not decided on a specific destination. Leveraging this new feature is easy and can be very effective for travel advertisers. This solution is a...
Facebook made the Collections ad format available for Dynamic Ads for Travel last October. And just last week, Facebook released a case study highlighting IHG’s successful launch of the dynamic collections format for travel. The initial test results were impactful, driving a 3x higher ROAS and 11% increase in CTR. Since piloting this ad type, we’ve been able to roll...