Today, Google rolled out a brand new mobile experience for their Property Promotion Ads (PPA) product. This visual experience first launched as a test in December 2021 for a small portion of traffic, and now Google is expanding the new treatment across global markets. This new experience will not only add to the number of PPA ad units but also...
Google is testing a new user experience (UX) that is designed to elevate consumers’ hotel searches when booking travel. In this new UX, some users are served a destination-level search, complete with Property Promotion Ads – even when searching for and clicking into a specific property’s availability page. Standard Hotel Ads Experience In the standard metasearch experience, after a...
Last week, we explored the new updates to Google’s search interface in 2020. To read Part 1 of this article, click here. In this second half, we’ll take a look at what advertisers can expect to see from Google this year. Expanded Audience Targeting While Google is slowly rolling out a new SERP redesign, the marketing giant is also focusing...
“New year, new me,” or if you’re Google, “new year, new search results UI.” Over the next few weeks, Google will be rolling out new interface tweaks to both paid and organic search results on desktop. Google’s new visual update prominently presents the site domain name and brand icons for organic listings, while paid search is distinguished with a bolded...
Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. As is the case in desktop search, Promoted Hotels will appear in one to two placements on the first page of the search query and will update based on the filters provided. While scrolling through the properties listed, both the maps and filter drop down...
This week, Google updated its Destination Search layout after the initial reintroduction of Promoted Hotels. The filtering options, search function, and map navigation remain the same, but the size and design of the listings have changed. This update has important implications for the future of Promoted Hotels and their value to advertisers on Google. What Has Changed? With a few...