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Google Testing a New Hotel Search Experience on Desktop

Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to its hotel search engine. With the user in mind, this new desktop experience is as user-friendly as ever, with a […]

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Google Testing a New Search UI

Google is currently in the process of testing a new UI, in which the metasearch auction spot is now a part of the paid search ad space, replacing a paid search ad slot. Below, you can see a comparison highlighting the key differences between the previous layout and the new […]

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Google Testing Similar Hotels Functionality in Hotel Ads on Desktop

While searching for hotels on Google Hotel Ads, users may find a new experience that shows additional similar properties. This experience appears to have replaced the previous view of “People also search for” with a massive facelift. From what we can tell, similar hotels shown are no further than 0.75 […]

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Google Testing Variable Occupancy in Germany

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single occupancy, where family/leisure travelers often have multiple occupants per room. All metasearch publishers except Google have offered an occupancy designation […]

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Google Testing Vacation Rentals Callout on Hotel Ads

Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal callout, and a callout that encourages users to look into vacation rentals. The most interesting of these new experiments is […]

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Google’s New Look for Mobile Hotel Ads

“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile continue to be right. It’s no surprise to anyone that mobile users continue to grab market share in all digital […]

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Google Launches Updated Mobile UX

As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, a price trend overview, other locations, and a question/answer portion. As with all Google experiments, it will be interesting to […]

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New Experiments on Google Hotel Ads

The Google Hotel Ads experiments are bountiful today. We’ve noticed multiple tests occurring across mobile and desktop traffic. It is always exciting to see Google implement changes that have the potential to improve the adoption of the Hotel Ads product by users. We’ve outlined some of the tests we’ve noticed […]

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New Mobile User Experience on Google Hotel Ads

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters for specific amenities, and the date selection has received a face lift. Here is an example of what this new […]

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Price Trends on Mobile for Google Hotel Ads

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. Metasearch publishers like Google continue to focus on features that help users find the best price on a hotel room. We recently noticed that Google’s price trends feature (which has existed on […]

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