A new local search results format is being tested, and it could have an impact on Hotel Price Ads. See below for a screenshot taken earlier today: Notice anything missing from the screenshot above? The carousel isn't present in this experiment! It looks like this new format matches the rich list that shows up on local for all searches, which...
If you have done any analysis on Google Hotel Price Ads, you may have noticed that mapresults eligible impressions and impressions were being underreported. (Or you may have even spent some time digging into how you were getting that awesome 400% click-through rate!) Well, now you can rest easy with much more realistic CTR because Google has started accurately reporting eligible...