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The Best Apps For Stress-Free Travel

The thrills of traveling are endless: different cultures, people, foods, sights, and smells. But the downside of traveling is that it can be very stressful. There is a lot to organize, research and a lot of opportunities for things to go wrong. One of the more stressful starts to a […]

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New Mobile User Experience on Google Hotel Ads

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters for specific amenities, and the date selection has received a face lift. Here is an example of what this new […]

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When Are the Highest Value Leads Generated on Google Hotel Ads?

When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step further to get a better understanding of these patterns on an hourly level.  So over a two-week span, we tracked hourly spend, clicks, and bookings […]

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Maintaining Efficiency in a Dynamic Mobile Environment

The Year of Mobile… Again 2017 is on track to see more than triple the amount of metasearch traffic compared to three years ago. To date, mobile devices make up roughly 40% of metasearch traffic, but this number has considerable growth potential. Mobile traffic is trending 25-30% higher in a […]

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Google Launches Trip Planner on Desktop

There are clearly a lot of big things going on with Google travel recently. In January we first posted about Google’s destination planning experience on mobile and have been waiting to see it pop up on desktop. We’re now seeing the experience firing on desktop when searching for a city like “San Francisco, […]

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Better Hotel Search, Direct Bookings, and Crowdsourcing on Google

This is a big week for hotel metasearch. In the last few days alone, we’ve spotted three really important experiments or updates that have the potential to cause big shifts in the hotel marketing world. Further, the velocity of these changes point to a Google Travel team that is serious about iteration. The quick evolutions and the growth we’re seeing really solidify Google’s position as a major player in the space.

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