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AccorHotels’ Focus on Innovation Leads to 80%+ Revenue Growth

With over 4,300 hotels in 100 different countries, AccorHotels recognizes the importance of customizing its travel marketing strategies based on microtrends within different geographies. However, this kind of approach to travel marketing requires technology that can analyze and act upon huge amounts of data. Additionally, that same technology needs to […]

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IHG Grows Revenue & Bookings by 70%+ with Koddi’s Enterprise & Private Markets Solutions

A few weeks ago, we published a case study from our client, InterContinental Hotels Group (IHG), which showed the compelling results that they achieved after combining the power of Koddi’s technology with the extended audience reach of Google Hotel Ads. As a result of their recent campaign with Google Hotel […]

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Utilizing Google Retargeting Audiences for Metasearch

This year Google began to transition Hotel Ads to joining Google Ads. One of the first steps was the launch of the new Hotel Campaigns structure on Google Hotel Ads earlier this year. Hotel campaigns brought many changes and enhancements for metasearch. One of these enhancements is the opportunity to utilize […]

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Trends for Metasearch Engines in APAC

As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. Nearly two-thirds of the world’s population resides here, and their demand for travel increases steadily every year. Due to improvements in residents’ lifestyles and internet service investment, in 2018, digital ad […]

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Google Testing a New Hotel Search Experience on Desktop

Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to its hotel search engine. With the user in mind, this new desktop experience is as user-friendly as ever, with a […]

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Google Introduces Price Insights Tool Ahead of Holiday Travel Season

During peak travel times like the holidays, hotel prices tend to fluctuate due to demand. Deciding when to travel, where to stay, and how far out to book becomes a daunting task. In order to aid travelers in finding the best hotel deals, Google has rolled out a new Price […]

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Google Hotel Ads to Join Google Ads

This week at Google Marketing Live, Google announced that Hotel Ads will be joining Google Ads. You can find more details from Google’s announcement here. We were fortunate enough to have access to the alpha version of this product, and we’re excited about its potential. “We’ve seen Google Hotel Ads […]

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Google Testing a New Search UI

Google is currently in the process of testing a new UI, in which the metasearch auction spot is now a part of the paid search ad space, replacing a paid search ad slot. Below, you can see a comparison highlighting the key differences between the previous layout and the new […]

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Google Testing Similar Hotels Functionality in Hotel Ads on Desktop

While searching for hotels on Google Hotel Ads, users may find a new experience that shows additional similar properties. This experience appears to have replaced the previous view of “People also search for” with a massive facelift. From what we can tell, similar hotels shown are no further than 0.75 […]

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Google Testing Variable Occupancy in Germany

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single occupancy, where family/leisure travelers often have multiple occupants per room. All metasearch publishers except Google have offered an occupancy designation […]

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