Let’s say you want to take a quick getaway trip in the near future, but you don’t want to take the time to look through numerous date ranges to find the best rates for your hotel stay. When you finally decide where you want to go, you want to find a fair price. Google knows this user behavior well and...
Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal callout, and a callout that encourages users to look into vacation rentals. The most interesting of these new experiments is the inclusion of a callout specifically for vacation rentals. Vacation...
We're seeing a new Deals placement for certain hotel queries on Google, now placed above the top ad slot. Clicking it brings you into the map results with the "Nearby Deal" preselected. From our observations, it appears that the Deals are nearby properties with similar ratings and amenities. The Nearby Deal refreshes after changing the Check in and Check out date....