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Google Introduces Price Insights Tool Ahead of Holiday Travel Season

During peak travel times like the holidays, hotel prices tend to fluctuate due to demand. Deciding when to travel, where to stay, and how far out to book becomes a daunting task. In order to aid travelers in finding the best hotel deals, Google has rolled out a new Price […]

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Google Hotel Ads to Join Google Ads

This week at Google Marketing Live, Google announced that Hotel Ads will be joining Google Ads. You can find more details from Google’s announcement here. We were fortunate enough to have access to the alpha version of this product, and we’re excited about its potential. “We’ve seen Google Hotel Ads […]

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Google Testing a New Search UI

Google is currently in the process of testing a new UI, in which the metasearch auction spot is now a part of the paid search ad space, replacing a paid search ad slot. Below, you can see a comparison highlighting the key differences between the previous layout and the new […]

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Google Testing Similar Hotels Functionality in Hotel Ads on Desktop

While searching for hotels on Google Hotel Ads, users may find a new experience that shows additional similar properties. This experience appears to have replaced the previous view of “People also search for” with a massive facelift. From what we can tell, similar hotels shown are no further than 0.75 […]

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Google Testing Variable Occupancy in Germany

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single occupancy, where family/leisure travelers often have multiple occupants per room. All metasearch publishers except Google have offered an occupancy designation […]

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Google Testing Vacation Rentals Callout on Hotel Ads

Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal callout, and a callout that encourages users to look into vacation rentals. The most interesting of these new experiments is […]

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Google’s New Look for Mobile Hotel Ads

“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile continue to be right. It’s no surprise to anyone that mobile users continue to grab market share in all digital […]

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New Year, New UI Update on Google Hotel Ads

With the new year underway, we noticed a user interface update on Google Hotel Ads. What stands out visually is the blue “Book A Room” button that now appears on the top of the Hotel Ads metasearch auction on desktop. This button is identical in form and function to its […]

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Google Launches Updated Mobile UX

As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, a price trend overview, other locations, and a question/answer portion. As with all Google experiments, it will be interesting to […]

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An Update to the New Experiments on Google Hotel Ads

Earlier this month, we wrote about new experiments we were seeing on Google Hotel Ads. We are now possibly seeing an update to this experience where Google is using ‘Book a Room’ on the call to action button instead of ‘Reserve a Room,’ and the page displays ads when it […]

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