It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply attracting a customer. In addition to making your ads more attractive to potential customers, being price competitive can lead to: […]
We recently spotted Google’s trip planning experience on mobile. The experience can be triggered when users search for queries like “Where to go in Canada” or “Canada Destinations“. Within a few clicks, the user can get destination details on flights, hotels, restaurants, points of interest, weather, and general travel info like popular times […]
Price accuracy in meta is a critical piece for campaigns to run smoothly. Having the rate display accurately between the ad and the landing page is a significant factor for conversion rates on all sites, but it is especially important on Google Hotel Ads since its price accuracy is always being […]
Early in October Google made changes to Maps user experience, which impacts the Hotel Ads “mapresults” placement. They added new features and made some visually appealing updates to the user interface. It’s possible in the images below to see just how much this experience has evolved in the last 2 to […]
Google has announced today that they are rebranding the Hotel Price Ads product as Hotel Ads. From the Google Travel team: Hotel Ads Website Launch The travel team launched the Hotel Ads website (www.google.com/ads/hotels) earlier this week. This site provides be a general overview of Hotel Ads, and provides a […]
A new local search results format is being tested, and it could have an impact on Hotel Price Ads. See below for a screenshot taken earlier today: Notice anything missing from the screenshot above? The carousel isn’t present in this experiment! It looks like this new format matches the rich […]
If you have done any analysis on Google Hotel Price Ads, you may have noticed that mapresults eligible impressions and impressions were being underreported. (Or you may have even spent some time digging into how you were getting that awesome 400% click-through rate!)
This has been an exciting month for Hotel Price Ads advertisers, with mobile traffic up about 45% (according to our calculations.) In late February, we called out a new mobile result type that appeared when searching for “hotels in…” queries. At the time it appeared to be a limited test […]
Recently, we’ve seen Google experimenting with Priceline Express Deal ads in Hotel Finder. In the experiment, the promoted ad slot shows an ad for an area in the city instead of a specific hotel. These ads take you directly to Priceline Express Deals which give you deep discounted rates on […]