If the goal of your metasearch campaign is to get clicks that turn into bookings, it’s important to create a smooth booking experience for users once they land on your website. We looked at multiple hotel sites to gather data on some of the ideal practices to improve conversion rates for bookings. Below are five best practices we found amongst...
When it comes to online advertising, there are many different ways to attract new customers. Strategic choices such as different brand logos, promotional callouts, and new messaging can be the difference between a new customer and a lost click. But what happens once a customer clicks through your ad? According to a study, for every $92 spent acquiring customers, only $1 is spent...