Metasearch has grown into an incredibly important channel in 2019 and has become more competitive than ever for advertisers. Advertisers that are looking to maximize growth and performance must constantly adapt, experiment, and evolve. While no advertiser executes this perfectly, the best performers in the space are able to make great gains by finding areas of differentiation and maximizing them....
Today, we’re proud to share that Koddi has been rated the top Metasearch Management product in this year’s HotelTechAwards. The 2019 HotelTechAwards evaluated more than 100 hotel technology vendors by leveraging data from verified customer reviews on the Hotel Tech Report platform. This is the second year in a row that Koddi received a HotelTechAward, and we’re honored to be...
We have the privilege of working with some of the most innovative brands in travel. Recently, we had the opportunity to partner with Tablet, a leading curator of boutique hotels who specializes in matching travelers with unique travel experiences. Together, we made metasearch a winning digital channel, expanding the brand’s reach and ability to share amazing experiences. Check out the...
It is with heavy hearts that we’ve witnessed the destruction left by Hurricane Harvey on the Gulf Coast this week. With our headquarters in Fort Worth and several team members that have strong ties to the Houston area, it’s safe to say that we won’t soon forget about this storm that hit so close to home. As we consider the...
We all know the power of 101 – fundamental knowledge. In practice, what is fundamental leads to advanced applications and continuous pursuit of improvement. Today we wanted to share some fundamental practices of metasearch campaign management that we have always found helpful. Inventory Audit When it comes to updating the inventory feed on different metasearch publishers, it requires direct, transparent...