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10 Ways to Maximize Summer Metasearch Performance

This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple of months now. Summer means increased ice cream sales, high cooling bills and most relevant to us–lots of travel. When […]

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Winning Mobile Bookings in Metasearch – Revisited

About a year ago, we published a post outlining how to win mobile bookings. In this post, we will revisit some of the concepts we described in 2016 and update them to account for recent changes. Mobile has continued to be one of the largest segments of traffic on metasearch […]

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Proximity Matters: Finding the Closest Hotel

When searching for a hotel, there are many different ways users can search: They can search for a specific hotel or brand name They can search for hotels in a city and narrow down by price and amenities They can search for a hotel closest to an attraction When traveling […]

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How will Labor Day 2015 bookings look?

At the end of each summer for the past few years, we’ve been able to rely on having one or two final big days; the Friday and Saturday before Labor day. Search activity is up fueled by getaways, last minute bookings, deals, and millions of dollars in TV advertising. Labor Day 2015 may be a bit different though…

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Driving Bookings with Amenities

We are always looking for the best ways to improve our clients’ metasearch performance. With a growing number of properties participating, it can be difficult to stand out. While price, reviews, location and convenience remain the most important considerations for travelers, a study recently conducted by TripAdvisor identified that 77% of consumer booking decisions are influenced by the available amenities. Amenities serve as a value add for customers. The more discerning travelers will not even consider a property if the right amenities are not available.

Think of it this way, participating in metasearch is a lot like competing on The Bachelor. One customer has the choice of dozens of beautiful properties vying for their attention. All of them hoping to earn that coveted rose (in this case booking) and save themselves from elimination. So how do you stand out? Is it by being the easiest or cheapest option? This will definitely earn you a lot of attention, but it doesn’t often lead to a long term relationship. Everyone knows that the winner will be the one that “gets” the bachelor on a deeper level and can satisfy all of their needs. So how can your hotel win the rose? Attractive amenities may be the answer.

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Hotel Search Windows by Device Type

We are privileged at Koddi to get unique insight into user search and booking behavior. We pay particular attention to behavior on different devices (see Mobile Usage Trends in Metasearch,) and utilize this data to aid our clients in optimizing their metasearch campaigns. Here’s what we see…

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