Today, Google rolled out a brand new mobile experience for their Property Promotion Ads (PPA) product. This visual experience first launched as a test in December 2021 for a small portion of traffic, and now Google is expanding the new treatment across global markets. This new experience will not only add to the number of PPA ad units but also...
Google is testing a new user experience (UX) that is designed to elevate consumers’ hotel searches when booking travel. In this new UX, some users are served a destination-level search, complete with Property Promotion Ads – even when searching for and clicking into a specific property’s availability page. Standard Hotel Ads Experience In the standard metasearch experience, after a...
Our team recently spotted a user interface test on Google Hotel Search, which places a greater focus on a property's amenities. Zooming in on Featured Amenities In the current iteration of Google Hotel Search, a traveler’s search results include a listing of relevant properties that each feature a short, custom description about the hotel. In Google’s new testing UI, the...
Google has introduced a new way for travelers using the room booking module to sort and view hotel stay prices available through each partner. The update adds a drop-down menu featuring three different methods of splitting the stay’s price. Options include Nightly price (the cost per night minus fees and taxes), Nightly total (Nightly price + fees and taxes) and...
While doing routine searches on TripAdvisor, we found a new experimental placement of Special Offers, part of the Business Advantage product that is available to hotel suppliers. This change could be very impactful for TripAdvisor, as well as suppliers and OTAs, as they move Special Offers into a more prominent position on listing pages. What’s New? The new placement of...
As metasearch continues to grow and users continue to seek out better booking experiences, we see publishers making updates to meet these demands. Recently, we spotted Kayak and Trivago testing new user experiences with their hotel search results pages. Kayak: New Hotel Search Results View Kayak is testing its desktop results page which appears after users search for specific hotels....