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The State of Metasearch in 2018

Last week, we had the privilege of attending the Direct Booking Summit in Dallas. Nicholas Ward, President and Co-founder of Koddi, moderated the panel discussion on metasearch alongside an esteemed panel of experts including Jay Hubbs, Senior Vice President of eCommerce at Remington Hotels; Adrian Hands, Senior Director Key Accounts […]

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Google Introduces Price Insights Tool Ahead of Holiday Travel Season

During peak travel times like the holidays, hotel prices tend to fluctuate due to demand. Deciding when to travel, where to stay, and how far out to book becomes a daunting task. In order to aid travelers in finding the best hotel deals, Google has rolled out a new Price […]

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Google Testing Vacation Rentals Callout on Hotel Ads

Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal callout, and a callout that encourages users to look into vacation rentals. The most interesting of these new experiments is […]

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Google’s New Look for Mobile Hotel Ads

“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile continue to be right. It’s no surprise to anyone that mobile users continue to grab market share in all digital […]

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An Update to the New Experiments on Google Hotel Ads

Earlier this month, we wrote about new experiments we were seeing on Google Hotel Ads. We are now possibly seeing an update to this experience where Google is using ‘Book a Room’ on the call to action button instead of ‘Reserve a Room,’ and the page displays ads when it […]

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Opportunities on Kayak Mobile

Kayak launched a new mobile experience a couple of months ago that allows its users to view a wider array of advertisers when searching on mobile. User Interface Updates Previously, when a user would click on a hotel, the resulting hotel page would display only one advertiser above the “More” […]

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New Mobile User Experience on Google Hotel Ads

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters for specific amenities, and the date selection has received a face lift. Here is an example of what this new […]

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Maintaining Efficiency in a Dynamic Mobile Environment

The Year of Mobile… Again 2017 is on track to see more than triple the amount of metasearch traffic compared to three years ago. To date, mobile devices make up roughly 40% of metasearch traffic, but this number has considerable growth potential. Mobile traffic is trending 25-30% higher in a […]

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Infographic: The Top Metasearch FAQs

If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As the top provider of bid automation and reporting software, we get a lot of questions about the ins and outs of metasearch. Fortunately, we have been […]

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Price Trends on Mobile for Google Hotel Ads

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. Metasearch publishers like Google continue to focus on features that help users find the best price on a hotel room. We recently noticed that Google’s price trends feature (which has existed on […]

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