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SCORE-POWERED Metasearch with IgnitionOne

This week we announced a partnership with IgnitionOne that will enable Koddi to deliver SCORE-POWERED Metasearch to our clients. This newly integrated capability enables marketers to leverage IgnitionOne’s SCORE-POWERED Audiences for metasearch – and use the intelligence of first-party user engagement to inform bids for sponsored listings on metasearch results […]

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Top 5 Tips for Landing Page Optimization

When it comes to online advertising, there are many different ways to attract new customers. Strategic choices such as different brand logos, promotional callouts, and new messaging can be the difference between a new customer and a lost click. But what happens once a customer clicks through your ad? According to a study, […]

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When Are the Highest Value Leads Generated on Google Hotel Ads?

When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step further to get a better understanding of these patterns on an hourly level.  So over a two-week span, we tracked hourly spend, clicks, and bookings […]

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10 Ways to Maximize Summer Metasearch Performance

This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple of months now. Summer means increased ice cream sales, high cooling bills and most relevant to us–lots of travel. When […]

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Placement Optimization on Dynamic Ads for Travel

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such as website clicks, mobile app installs, and conversions. Since dynamic ads for travel (DAT) is still a relatively new solution, […]

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Winning Mobile Bookings in Metasearch – Revisited

About a year ago, we published a post outlining how to win mobile bookings. In this post, we will revisit some of the concepts we described in 2016 and update them to account for recent changes. Mobile has continued to be one of the largest segments of traffic on metasearch […]

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Comparing CPC vs CPA Cost Models

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives vary between brands, there are a few common questions that all advertisers need to answer. One of the more prevalent being, which cost model should […]

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Understanding Price Competitiveness

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply attracting a customer. In addition to making your ads more attractive to potential customers, being price competitive can lead to: […]

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5 Metasearch Campaign Obstacles and How to Overcome Them

The metasearch arena is a highly competitive marketplace for both well-established brands and brand new advertisers. While this tends to be universally true across most auction-based advertising environments, travel brands face some unique challenges in the metasearch space. In this post, we will walk through many of the biggest obstacles […]

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Price Accuracy: Demystified

The King of Ad Quality Of the ad quality metrics for Google Hotel Ads, price accuracy is king. Not only can poor price accuracy push your campaign’s positioning into terra incognita, it will also impact your CVR once users start landing on higher prices than they clicked. This is why […]

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