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Airbnb: What You Need to Know to Stay Competitive

The travel industry is always evolving, and as advertisers, we must keep up with those changes and strive to stay innovative. We aim to do that by not only staying up to speed on industry research but also by implementing various strategies based on that research. In a recent research […]

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Metasearch in 2018: 10 Things You Need to Know

It has been a big year for metasearch, and with so much growth in 2017, we can’t help but be excited about a new year. To prepare for 2018 and the future of metasearch, we’ve been collecting insights from industry experts. Through our recent survey, we gathered opinions from across […]

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The Importance of Rate Parity for Travel Brands

When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, with whom they’re vying for visibility and popularity among the same group of customers. The second is their own rates, as represented across the rest […]

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Introducing Koddi Price Intelligence

We’re excited to announce our latest innovation, Koddi Price Intelligence (KPI). This new feature, now being offered in beta on the Koddi platform, will allow our clients to gain a better understanding of price accuracy and competitiveness. These insights will give digital marketers an unrivaled look into how their brand […]

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Tell-Tale Signs You’re Losing in Metasearch

Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve seen just about every situation imaginable–from some of the most inefficient campaigns in the world to the ones where every possible outcome is covered and […]

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