When a hotel wants to increase bookings through digital marketing campaigns, one of the toughest and most important questions it faces is, “how much should I be spending?” In this post, we will show you how budget recommendations in Koddi Demand instances can help hotels drive 87% more bookings and 161% more revenue per month. Budget recommendations within Koddi Demand...
The spirit of innovation thrives at Koddi, and today, we're excited to announce a series of enhancements that not only streamline our internal processes but also amplify customer and partner access to insights and actions. Accelerated Data Processing for Earlier Impact Opportunities Our team has introduced notable improvements in our data processing capabilities, resulting in a 20X increase in...
Performance reporting is an essential component for measuring the success of an advertising campaign. Doing so allows the advertiser to monitor and track critical performance data and plan for future success. Koddi is committed to driving innovation through leading technological improvements and enhanced user experiences – as such, we’ve introduced new advanced reporting capabilities for our travel industry clients using...
Our team recently spotted a user interface test on Google Hotel Search, which places a greater focus on a property's amenities. Zooming in on Featured Amenities In the current iteration of Google Hotel Search, a traveler’s search results include a listing of relevant properties that each feature a short, custom description about the hotel. In Google’s new testing UI, the...
Starting today, we are seeing organic listings serve for all auctions on Google Hotel Ads. This was previously tested by Google over the past few months but appears to be rolled out for all users and search queries. This new interface reduces the number of paid listings down to four links and introduces a new “organic” section below the meta...
We’re excited to share that early access for Priceline Sponsored Ads is available to hotels. This latest offering creates a new channel of premium sponsored ad placements available on Priceline.com. Through February 28th, hotels that sign up for early access to the program can qualify for a 30% rebate. What are Priceline Sponsored Ads? Priceline Sponsored Ads are a second-price...