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Utilizing Google Retargeting Audiences for Metasearch

This year Google began to transition Hotel Ads to joining Google Ads. One of the first steps was the launch of the new Hotel Campaigns structure on Google Hotel Ads earlier this year. Hotel campaigns brought many changes and enhancements for metasearch. One of these enhancements is the opportunity to utilize […]

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Google Introduces Price Insights Tool Ahead of Holiday Travel Season

During peak travel times like the holidays, hotel prices tend to fluctuate due to demand. Deciding when to travel, where to stay, and how far out to book becomes a daunting task. In order to aid travelers in finding the best hotel deals, Google has rolled out a new Price […]

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Google Hotel Ads to Join Google Ads

This week at Google Marketing Live, Google announced that Hotel Ads will be joining Google Ads. You can find more details from Google’s announcement here. We were fortunate enough to have access to the alpha version of this product, and we’re excited about its potential. “We’ve seen Google Hotel Ads […]

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Introducing Hotel Campaigns on Google Hotel Ads

Over the course of the past few years, the travel industry has watched as Google has grown exponentially and become one of the leading hotel metasearch providers in the market. Today we’re discussing Google’s newest Hotel Ads product – Hotel campaigns. Google began the soft rollout of Hotel campaigns on […]

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Google’s New Look for Mobile Hotel Ads

“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile continue to be right. It’s no surprise to anyone that mobile users continue to grab market share in all digital […]

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How AMP for Email Could Change the Way We Book Travel

Advertising hotels through email have always been a tricky proposition. To do so effectively requires the dissemination of useful and attractive information, and the volatility of the space makes this a difficult challenge. Frequently changing hotel rates, availability and offers have historically limited a travel brand’s abilities to market via […]

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Target In-Market Travelers with Trip Consideration

Facebook continues to add more to the toolbox for travel advertisers. The latest vertical solution, which uses general travel intent, is trip consideration. It helps travel advertisers reach users who are in-market to travel but have not decided on a specific destination. Leveraging this new feature is easy and can […]

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Google Updates the Travel Search Experience on Mobile

Earlier this week, Google launched a new update for its mobile travel platform which combines flight and hotel search into a shared navigation bar. In addition to this most recent update, late last year, Google gave a facelift to the hotel search filters as well as an update to how […]

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Announcing Support for Bing Hotel Ads

As metasearch marketers say goodbye to 2017 and prepare for 2018, one question on everyone’s mind is, “What is new in metasearch for 2018?” One answer to that question is Bing Hotel Ads! In 2017, Bing rolled out a controlled beta test of their new Hotel Ads offering to select […]

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New Year, New UI Update on Google Hotel Ads

With the new year underway, we noticed a user interface update on Google Hotel Ads. What stands out visually is the blue “Book A Room” button that now appears on the top of the Hotel Ads metasearch auction on desktop. This button is identical in form and function to its […]

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