This year Google began to transition Hotel Ads to joining Google Ads. One of the first steps was the launch of the new Hotel Campaigns structure on Google Hotel Ads earlier this year. Hotel campaigns brought many changes and enhancements for metasearch. One of these enhancements is the opportunity to utilize retargeting audiences from the AdWords accounts in their meta campaigns....
Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve seen just about every situation imaginable--from some of the most inefficient campaigns in the world to the ones where every possible outcome is covered and proactively automated. Through all of these scenarios, we’ve identified some...