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The Impact of Natural Disasters on Digital Marketing

When natural disasters strike, they can leave massive devastation in their wake. In 2018, there have been 11 natural disasters that have totaled over $1 billion each in damages. The wildfires in California are the most recent event to capture attention across the country and pose a threat not only […]

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Target In-Market Travelers with Trip Consideration

Facebook continues to add more to the toolbox for travel advertisers. The latest vertical solution, which uses general travel intent, is trip consideration. It helps travel advertisers reach users who are in-market to travel but have not decided on a specific destination. Leveraging this new feature is easy and can […]

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TripAdvisor Teams Up with Snapchat for the Release of Context Cards

Snapchat has grown a lot in its six-year history. From selfies and flower crown filters to spectacles and geolocations, the company reports 173 million active daily users that post three billion snaps per day. And now the app’s latest update, which was announced last week, includes hotel and restaurant reservations […]

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Facebook Travel Summit 2017

Last week, we attended Facebook’s Travel Summit in New York. We heard some great talking points and vision from the Facebook team, including the continued discussion of a mobile-first approach and how to create engaging creative for travel brands. Much of the content displayed during the event featured snackable video, […]

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Reaching Broad Audiences with Dynamic Ads for Travel

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach that presents a major opportunity for travel advertisers to reach new customers with city-specific intent. We’re extremely excited to see […]

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Understanding Events on Dynamic Ads for Travel

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. As an early adopter of the product, we’ve had a significant amount of time to observe how users behave based on the events the Facebook pixel captures […]

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