Labor Day is one of the busiest U.S. holidays, with active families and busy professionals all keen to soak up the last of the summer travel season. No matter which travelers you’re targeting, or what your ROI goals this September, the travel industry experts at Koddi have the latest data to keep savvy hoteliers and travel marketers in the know....
The summer travel season is in full swing and two of the three major summer holiday weekends have passed. In our recent 4th of July outlook blog, we discussed at a high-level the emerging destination trends and renewed interest in urban travel. To provide further insight, we’ve added a new and deeper dive into the top 50 U.S. destinations by...
When preparing a budget for the fiscal year, hotel marketers in Europe should pay close attention to seasonality and the type of prospective guests that book during each season. While it is intuitive to assume that summertime is the optimal season to spend your marketing budget, keep in mind that leisure and business travelers often follow divergent trends. With the...
This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple of months now. Summer means increased ice cream sales, high cooling bills and most relevant to us--lots of travel. When planning yearly budgets, the Koddi team places a heavy emphasis...
At the end of each summer for the past few years, we've been able to rely on having one or two final big booking days; the Friday and Saturday before Labor day. Search activity spikes, fueled by getaways, last minute bookings, deals, and millions of dollars in TV advertising. Google Trends captures this activity pretty nicely: Labor Day 2015 may be a bit...