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Metasearch is Creating Tomorrow’s Digital Leaders

When we started Koddi, there was still a lot of mystery in the world of metasearch. There were probably less than 50 true experts in the entire world. Few people had real insight into how these campaigns worked across the market. When telling the story of our business, we’ll often […]

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How the World Cup Influenced 2018 Summer Travel Trends

This past year, we’ve seen some striking changes in summer travel trends. While traditionally favored destinations like the US, Canada, the UK, France, and the Mediterranean continue to attract a steady stream of vacationers, new regions are rapidly increasing in popularity. One reason for this shift seems to be the […]

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Airbnb: What You Need to Know to Stay Competitive

The travel industry is always evolving, and as advertisers, we must keep up with those changes and strive to stay innovative. We aim to do that by not only staying up to speed on industry research but also by implementing various strategies based on that research. In a recent research […]

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Target In-Market Travelers with Trip Consideration

Facebook continues to add more to the toolbox for travel advertisers. The latest vertical solution, which uses general travel intent, is trip consideration. It helps travel advertisers reach users who are in-market to travel but have not decided on a specific destination. Leveraging this new feature is easy and can […]

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Nostalgia Marketing in the Hospitality Industry

What if your vacation could truly transport you – not just to a new place, but rather to a past moment in time? In recent years, leaders in the hospitality industry have started to promote “nostalgia tourism” – trips that take travelers back to the “good old days” by allowing […]

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Metasearch Defined: A List of Industry Terms for Travel Advertisers

On my first day at Koddi, I wondered if I would ever be able to grasp what seemed like an unending catalog of acronyms and unique terms that make up the metasearch vernacular. While the granularity of metasearch allows for some of the most in-depth and accurate reporting in the […]

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