Spring Break Demand Growth While heralding the beginning of spring, the month of March is also well-known across the United States as the month of spring break. During a designated two-week period in March, 70% of American schools and universities hold their students’ beloved spring breaks. These planned holiday school closures often lead to a surge in last-minute bookings. As...
ITB Berlin (Internationale Tourismus-Börse) is the largest tourism trade fair in the world. The trade fair started as a small event back in 1966 with only 250 visitors, but it has grown to become one of the most important travel trade shows, not only in Germany and Europe but throughout the world. Today, it is a global industry marketplace, showcasing...
As the battle for the most helpful voice assistant persists, Google continues to enhance its Google Assistant product. This month at CES, Google announced a bevy of new interactions users can have with Assistant, including the ability to book a hotel room using voice commands. What is a Voice Assistant? Voice assistants really carved out a place in our digital...
The mobile-only world is fast approaching in the travel industry. In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China is leading the pack with 60% of its online bookings made on a smartphone. North America and Europe stand at just 28% and 33%, respectively. One of the reasons for...
The travel industry is always evolving, and as advertisers, we must keep up with those changes and strive to stay innovative. We aim to do that by not only staying up to speed on industry research but also by implementing various strategies based on that research. In a recent research publication by the International Journal of Hospitality Management, titled “Airbnb’s...
Earlier this month, over 110,000 trade visitors from around the globe gathered in Berlin for ITB Berlin (Internationale Tourismus-Börse Berlin). Our team attended the event, where we had the opportunity to meet with clients, discuss new trends with our key partners and learn more about the latest hospitality trends through insightful workshops. With more than 10,000 exhibitors from 186 countries...