The biggest buzz and growth in advertising for the last couple of years has been retail media - retailers generating incremental revenue from advertising on their platforms. This trend is now expanding to other verticals - including travel. Retail media is now commerce media. What does this mean for the travel sector? How can brands seize opportunities and succeed in...
Following the successful rollout of the Google Property Promotion Ads carousel on mobile last year, Google is expanding its reach to desktop users and introducing additional sponsored placements to the forefront. The Google Property Promotion Ads 1-Click Model has been rolled out to 100% of users. What's the 1-Click Model and How Does it Impact Hotels? The 1-click model...
In the ever-evolving world of digital marketing, keeping an eye on key metrics is vital to understanding the impact of external factors on your industry. One of the most recent and intriguing developments in the hospitality sector is the implementation of stricter regulations for short-term rentals, such as Airbnb and Vrbo, in the vibrant city of New York. New...
As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. In this article, we will cover everything you need to know about this new feature. What is Enhanced Marketing Text? Tripadvisor Enhanced Marketing Text is a new feature that...
Koddi has continued to see strong performance on OTAs later into the 2023 summer season than in years past. These channels are effectively managing the drop in demand levels and avoiding the end-of-summer downturn. With fall right around the corner, now is the prime opportunity to capture the last bit of transient travel as the school year goes into full...
When a hotel wants to increase bookings through digital marketing campaigns, one of the toughest and most important questions it faces is, “how much should I be spending?” In this post, we will show you how budget recommendations in Koddi Demand instances can help hotels drive 87% more bookings and 161% more revenue per month. Budget recommendations within Koddi Demand...