“New year, new me,” or if you’re Google, “new year, new search results UI.” Over the next few weeks, Google will be rolling out new interface tweaks to both paid and organic search results on desktop. Google’s new visual update prominently presents the site domain name and brand icons for organic listings, while paid search is distinguished with a bolded...
Providing a better search experience for users is always top of mind for metasearch publishers. Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys. We will dive into these enhancements to Kayak’s map view and Trivago’s calendar and filtering experience. Kayak: Improved Map View Kayak users...
Google is currently in the process of testing a new UI, in which the metasearch auction spot is now a part of the paid search ad space, replacing a paid search ad slot. Below, you can see a comparison highlighting the key differences between the previous layout and the new experimental UI. In order to see this new layout you...
With the new year underway, we noticed a user interface update on Google Hotel Ads. What stands out visually is the blue “Book A Room” button that now appears on the top of the Hotel Ads metasearch auction on desktop. This button is identical in form and function to its counterpart on mobile (which launched about six months ago). Clicking...
As of last night we're seeing a major new experiment pop up across domains for hotel specific searches. The new format shifts the Hotel Ads unit from its usual home in the knowledge panel to the middle of the screen, sometimes even giving it preference over Text Ads: The screenshot above shows the new Hotel Ads unit front and center, with...