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Google Testing a New Hotel Search Experience on Desktop

Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to its hotel search engine. With the user in mind, this new desktop experience is as user-friendly as ever, with a […]

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New Auction Experience Found on Trivago

Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. Lately, we noticed a new auction experience on Trivago across several browsers. While this test seems to be available only in a handful of countries, it could mean changes are coming to […]

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Google Updates the Travel Search Experience on Mobile

Earlier this week, Google launched a new update for its mobile travel platform which combines flight and hotel search into a shared navigation bar. In addition to this most recent update, late last year, Google gave a facelift to the hotel search filters as well as an update to how […]

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New Year, New UI Update on Google Hotel Ads

With the new year underway, we noticed a user interface update on Google Hotel Ads. What stands out visually is the blue “Book A Room” button that now appears on the top of the Hotel Ads metasearch auction on desktop. This button is identical in form and function to its […]

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Five Ways to Improve Your Website Conversion Rate

If the goal of your metasearch campaign is to get clicks that turn into bookings, it’s important to create a smooth booking experience for users once they land on your website. We looked at multiple hotel sites to gather data on some of the ideal practices to improve conversion rates […]

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Google Launches Updated Mobile UX

As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, a price trend overview, other locations, and a question/answer portion. As with all Google experiments, it will be interesting to […]

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Top 5 Tips for Landing Page Optimization

When it comes to online advertising, there are many different ways to attract new customers. Strategic choices such as different brand logos, promotional callouts, and new messaging can be the difference between a new customer and a lost click. But what happens once a customer clicks through your ad? According to a study, […]

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New Mobile User Experience on Google Hotel Ads

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters for specific amenities, and the date selection has received a face lift. Here is an example of what this new […]

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Maintaining Efficiency in a Dynamic Mobile Environment

The Year of Mobile… Again 2017 is on track to see more than triple the amount of metasearch traffic compared to three years ago. To date, mobile devices make up roughly 40% of metasearch traffic, but this number has considerable growth potential. Mobile traffic is trending 25-30% higher in a […]

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Kayak and TripAdvisor Testing New Interfaces

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing new interfaces in an attempt to optimize time on site, conversion rate, and plain old aesthetics. We’ve noticed both Kayak […]

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