The team at Koddi is delighted to announce that we’ve expanded into new channels for the travel vertical through the Koddi Ads program, helping publishers monetize website traffic and creating value for advertisers. We’ve also entered into new and expanded partnerships with some of the industry’s leading brands including Priceline®, KAYAK, and trivago, among others. Expanding Koddi Ads Koddi Ads...
A new normal for the travel industry is here and travel marketers are adapting to shifting consumer expectations during the pandemic. While consumer behavior is influenced by regional responses to the virus and how quickly restrictions are lifted, there are some distinct trends that have emerged throughout the course of this year. As travelers are beginning to search for leisure...
The travel industry is always evolving, and as advertisers, we must keep up with those changes and strive to stay innovative. We aim to do that by not only staying up to speed on industry research but also by implementing various strategies based on that research. In a recent research publication by the International Journal of Hospitality Management, titled “Airbnb’s...