Blog

Insights from the Koddi team on hotel price ads, meta, and more...
Comparing CPC vs CPA Cost Models

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives […]

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Understanding Events on Dynamic Ads for Travel

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. As an […]

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Google Testing A New Mobile Experience for Hotel Ads

This weekend I was looking for something fun to do as a family for Mother’s Day, and I decided to check for same-day hotel stays […]

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Understanding Price Competitiveness

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have […]

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New User Experience for Google Hotel Ads

Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear […]

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Proximity Matters: Finding the Closest Hotel

When searching for a hotel, there are many different ways users can search: They can search for a specific hotel or brand name They can […]

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Tell-Tale Signs You’re Losing in Metasearch

Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve […]

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5 Metasearch Campaign Obstacles and How to Overcome Them

The metasearch arena is a highly competitive marketplace for both well-established brands and brand new advertisers. While this tends to be universally true across most […]

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Price Accuracy: Demystified

The King of Ad Quality Of the ad quality metrics for Google Hotel Ads, price accuracy is king. Not only can poor price accuracy push […]

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Drive More Bookings With Occupancy Data

Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers […]

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