Shoptalk 2024 showcased pivotal shifts in the commerce media landscape, offering insights that will redefine how brands connect with consumers across channels. After dedicating a significant portion of my career to contributing to the development and launch of the retail media program at one of the largest electronics retailers, I’ve seen first-hand the rapid evolution of the commerce media industry....
Bid Automation has played a vital role in the rapid rise of commerce media over the last several years, enabling brands to achieve their performance goals, such as return on ad spend (ROAS) or impression share, without costly and error-prone manual intervention. Koddi Ads has offered bid automation features for advertisers since its inception. However, as competition increases, bid automation...
Throughout this month, we have the opportunity to reflect on and celebrate the women in our lives, past and present. Each week this month, we're spotlighting some of our Koddiyak women who inspire inclusion in their daily lives. Who is your biggest role model and why? My biggest role model is my dad. I recently lost my dad on NYE...
The biggest buzz and growth in advertising for the last couple of years has been retail media - retailers generating incremental revenue from advertising on their platforms. This trend is now expanding to other verticals - including travel. Retail media is now commerce media. What does this mean for the travel sector? How can brands seize opportunities and succeed in...
Following the successful rollout of the Google Property Promotion Ads carousel on mobile last year, Google is expanding its reach to desktop users and introducing additional sponsored placements to the forefront. The Google Property Promotion Ads 1-Click Model has been rolled out to 100% of users. What's the 1-Click Model and How Does it Impact Hotels? The 1-click model...
In the ever-evolving world of digital marketing, keeping an eye on key metrics is vital to understanding the impact of external factors on your industry. One of the most recent and intriguing developments in the hospitality sector is the implementation of stricter regulations for short-term rentals, such as Airbnb and Vrbo, in the vibrant city of New York. New...