Travel trends across the globe are constantly in flux due to a variety of different factors including: Socio-economics - including shifts in exchange rates like those seen in the U.K. after the Brexit decision; The draw of different types of popular events, such as the Olympics and FIFA World Cup; and The popularity of television shows and movies - the...
In the next few weeks and all throughout March, schools across the US will be closing their doors for spring break vacation. There is usually a two-week traffic spike right in the middle of that period as a surge of last-minute bookers start to make plans and bookings. Popular spring break destinations see a 302% increase on average in clicks...
We are privileged at Koddi to get unique insight into user search and booking behavior. We pay particular attention to behavior on different devices (see Mobile Usage Trends in Metasearch,) and utilize this data to aid our clients in optimizing their metasearch campaigns. Here's a view of the data that we see by Check In Date: 80% of searches are for stays...